We returned to East London’s Victoria Park for the weekend wonder that is Lovebox. Now a whole decade since its inaugural outing, it was birthday celebrations all round as the famed music fest boasted an incredible line-up this year, matching the likes of Lovebox legends Groove Armada and Grace Jones with cutting edge new cool as Disclosure and Delilah.
Though the rain made an early appearance as we headed to the parklands on the Friday, the crowd certainly didn’t succumb in the fashion stakes with a considerably more stylish audience than your average countryside (camping included) music festival affair.
Shorts were paired with bold patterned sweaters or chunky knitted cardigans worn over simple jersey tops. Accessories meanwhile saw plenty of delicate gold chains worn loosely around necks with heavily fringed handbags in muted shades slung over shoulders.
On Saturday there was an even bigger crowd filtering through the gates as we wandered around the colourful wonderland, checking out the likes of music acts as Emeli Sandé, Kelis, Crystal Castles and of course, headliners Friendly Fires.
Across the site, maxi skirts were out in full force, brandished in block coloured patterns or striking monochrome. Worn high-waisted and matched with cropped slashed band tees and flowered accessories, the look was almost 90’s grunge injected with an airy hippy Woodstock feel.
Maxi dresses were also a major trend at this year’s Lovebox with girls wearing this look in head-to-toe black with their long slinky dresses matched with effortlessly cool accessories as a black trilby and studded black leather ankle boots. Studs, in fact, were everywhere.
While Friday and Sunday saw revelers brandish quintessential festival chic; Sunday was whole different ball game. A day notorious for luring the fashion crowd given its stylish line-up and entertainment for the day; wandering around the VIP area of Sunday’s Lovebox you could easily mistake it for a London Fashion Week party. From spotting fashion week lovelies as actress Jamie Winstone sporting sleek festival cool to the outrageous outfit extravaganza of visual artist Chrissy Darling, milliner to the stars Philip Tracey even made an impromptu onstage appearance to aid Grace Jones in applying one of his magnificent creations to her head.
Meanwhile in the crowd, we spied numerous touches of elegance with girls opting for beautiful silk kimonos bearing intricate flower designs or bright birds of paradise patterns, which were then teamed with toughened accents as chunky boots and ripped denim shorts.
While on-stage ensembles included the 50’s sweetheart look of Lana Del Rey, the bright cheerleader look of Niki & the Dove’s Malin and of course, the theatrical drama of the every-changing, hat touting Grace Jones, whose show-stopping performance had everyone’s jaws hanging in absolute awe.